Bontouch, a founding member of the leading digital product agency Framna, proudly announces the integration of the award-winning Dutch agency Move. Framna, formed through the merger of Bontouch from Sweden and Shape from Denmark, now boasts over 550 employees. Our mission is to become the global leader in digital product engineering - crafting digital products for the most ambitious brands. The inclusion of Move represents a significant advancement that aligns perfectly with our shared vision for the future.
The integration of Move into Framna is a strategic milestone, enhancing the presence in the crucial Dutch market, a key hub for European and international business. Move brings deep, mobile-centric expertise, developed through years of building exceptional digital products with a strong focus on Financial Services, Insurance, and Aviation sectors. Their proven track record in delivering high-quality solutions for leading brands not only complements Framna’s existing portfolio but also reinforces their commitment to excellence. Move’s people-first culture aligns perfectly with Framna’s values, adding talented professionals who will help drive our mission forward.
By acquiring Move they strengthen their capabilities in delivering business value for their partners through leveraging Customer Experience and innovation to create user attraction and impact.
Robert Kosse, CEO of Move, “As we explored the concrete realization of our growth ambitions, Shape and Bontouch had a similar desire virtually simultaneously. During our initial meeting, we discovered many commonalities in company values, company culture and the ambition to create high-quality products that our teams take pride in. We’re proud to join the international agency Framna at this early stage.”
Mayako Fagerfjäll, CEO of Bontouch, on their new partner, “From the moment we connected with Move, it was clear that we share a passion for creating exceptional digital experiences. Their deep expertise and people-first culture resonate strongly with our own values. I’m genuinely excited to see how, together, we can push the boundaries of what we can achieve for our clients across the globe."
Joacim M. Jeppesen, CEO of Framna, on their new partner, “At Framna we’ve had a strong attraction to Move. We are aligned in DNA, deep product focus, and growth ambition. Move’s notable strength in financial services and the aviation vertical, and the work they do with great national and international companies, complements our vision of making our clients leaders in the market. It’s fantastic that we can now formally confirm this relationship and take a significant step in fulfilling our ambitions of becoming the world’s leading digital product agency.”
Move was founded in 2006. Among others, co-founders Robert Kosse, Michiel Baneke, and Jan Gerard Gerrits have brought the company to what it is today. A leading mobile-first agency with offices in Amsterdam and Zwolle. Their 150 employees deliver best-in-class solutions for renowned clients such as Partou, Heineken, Rabobank, Nationale Nederlanden, Dallas Fort Worth International Airport, and Hong Kong International Airport.
Bontouch is a top-tier digital product agency that partners with brands like Swish, Post-it®, H&M, and SJ to create unique and transformative digital customer experiences. With a diverse team of designers and engineers, Bontouch serves clients in North America, Europe, and Asia from five studios located in Stockholm, Kalmar, Åre/Östersund, New York, and London. Bontouch's products are used by more than 50 million people in 196 countries.
Framna, which means ‘to advance' or ‘to bring forward' in Old Norse, was born from the union of Bontouch and Shape. At Framna, we create digital products that over 10 million people worldwide depend on every day. Our products boast an average App Store rating of 4.5, and we process over €150 million daily through our digital solutions. Collaborating closely with some of the world's most ambitious brands – including IKEA, H&M, PostNord, SEB, Swish, OK, B&O, Systembolaget, Post-it, Progressive, Novo Nordisk, Essity, Rabobank, ENGIE, and many others – we strive to make them leaders in their respective industry categories by delivering high-quality, award-winning digital products.
Framna has emerged from the strong product-led culture of Bontouch and Shape joining forces. Our 550+ colleagues work across nine studios located in Sweden, Denmark, the UK, the USA, Switzerland, and the Netherlands.
In our quest to become the world's leading digital product agency, we will significantly expand our global presence over the coming years. We look forward to welcoming many new colleagues from around the world who share our passion for designing and building cutting-edge digital products.